The Challenge

 

A mid-sized full-service Amazon agency based in the UK was looking to improve their Google traffic in order to attract new leads, increase their authority in the Amazon niche, and reduce their dependency on paid channels.

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The company had been publishing content steadily over the previous year. However, they were lacking a cohesive SEO strategy that would empower them to prioritise content topics for maximum value, and measure impact after publication.
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The Solution

 

After an initial consultation, I mapped out 18 distinct keyword clusters made up of popular search queries which the client’s site had high potential to rank for. This was based on a distinct audience profile shared with me by the agency’s brand director, and my own research aimed at high-volume, low-competition keywords.

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Using these keywords, I created evergreen content outlines for each cluster. Every outline was created based on extensive competitor research, and aimed at providing maximum value for the client’s audience, something that many high-ranking competitor pages had missed out on.

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With the outlines agreed, I wrote the content in order of keyword volume while applying internal link architecture to support site crawlability and spread backlink equity. 

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As the content was completed and reviewed by the client, we worked together to fine-tune the tone of voice and prioritise possible CTAs, ensuring new pages resonated with specific audience segments and actively directed readers towards the contact form.​​​​

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The Results

 

 

 

 

 

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After approximately three months of rolling out content, the client saw a significant uptick in their visibility and traffic from Google, achieving:

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• A 27% increase in organic traffic.

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• 29 new keywords in the top 5 positions of Google.

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• An 11% Increase in organic visibility.

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