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TL;DR: Human-written content still generally outperforms AI-generated content in ranking and engagement. Gen AI can still be useful for scaling content fast, but total dependence on it comes with serious risks. A careful combination of human-written content and AI can help you scale your website quickly and still maintain a high standard of quality. Knowing how to use AI for SEO isn’t a requirement to be competitive just yet. However, early adopters are starting to see promis